Guide
How to Add Accessibility Services to Your Agency
Turn WCAG compliance into a new revenue stream. Here's how agencies are making EUR 500+/month per client with accessibility monitoring.
The opportunity
The European Accessibility Act is now law. 94.8% of websites fail WCAG compliance (WebAIM 2025). Your clients need help — and they'll pay for it.
Accessibility monitoring is the perfect upsell: it's recurring, it's defensible (the law requires it), and it takes minimal effort with the right tools.
The business model
Example: 20-client agency
White-label PDF reports go out with your logo. Your clients see your agency as the accessibility expert — not a third-party tool.
How to pitch it to clients
- Lead with the law. "The European Accessibility Act is now in force. Non-compliance fines can reach EUR 100,000+ per violation. Let me audit your site."
- Show them their score. Run a free audit on their site. Most will score below 70. The visual impact of a score is powerful.
- Offer a fix + monitor package. "We'll fix the critical issues (one-time fee) and then monitor weekly to make sure you stay compliant (monthly retainer)."
What your clients get
- Weekly automated WCAG 2.1 AA scans of their entire site
- Branded PDF report with their accessibility score and specific issues
- Alerts when their score drops (new issues introduced)
- Peace of mind that they're EAA-compliant
- Proof of ongoing compliance for regulators
Why not overlays?
Some agencies recommend overlay widgets (accessiBe, UserWay, etc.) as a quick fix. This is risky.
- accessiBe was fined $1M by the FTC for false compliance claims
- 22.6% of accessibility lawsuits in 2025 targeted sites using overlays
- Overlays mask problems instead of fixing them — regulators see through this
Position your agency as the alternative: real fixes, real compliance, real monitoring.
Start offering accessibility services today
WCAGAlert Agency plan: 20 sites, white-label reports, weekly scans. EUR 79/month.
Start Free — No Credit Card